EIGHTY FOUR, Pa. (Oct. 13, 2025) – 84 Lumber is marking its tenth annual “Going Pink” community outreach campaign for Breast Cancer Awareness Month by participating in several big initiatives, including planting 840 trees and making a $36,000 donation to the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world.
To mark its tenth year of supporting breast cancer causes and those impacted by the disease, 84 Lumber has teamed up with the Arbor Day Foundation to plant 840 trees. The trees will be planted in forests of need across the United States, helping them recover from disasters and other natural afflictions. Recent years of wildfires, disease, and drought have destroyed millions of trees in forests around the country. These reforestation efforts will support areas desperately in need of replanting, and will encourage species diversification, restore habitat for wildlife, and facilitate the natural process of providing clean air and water. The Arbor Day Foundation works with an extensive network of planting partners around the country to ensure the trees will have the greatest impact possible. Trees are formally documented on their online tree registry.
As in previous years, 84 Lumber will update its social media logos and banners to promote breast cancer awareness and show its support. The company’s stores will also be receiving pink spray paint cans, pink logo flags, and a custom ribbon stencil to use on lumber loads. Care packages will be assembled by associates and distributed to area hospitals, including care packages dedicated to St. Clair Hospital’s Breast Cancer Support Group and 412Thrive in the Pittsburgh region.
“For ten years, 84 Lumber’s “Going Pink” initiative has been more than a campaign – it’s a promise that we’re standing with patients, survivors, families, and caregivers in every community we call home,” said Amy Smiley, vice president of marketing at 84 Lumber. “Our associates know how important this time of year is, and they take it to heart. There is no hesitation in showing up for our communities. We’re proud to bring a little bit of comfort to those in treatment while supporting research that moves us closer to finding a cure.”
The company will donate $18,000 to the Breast Cancer Research Foundation – and with a matching contribution from our partners at James Hardie – the total donation will reach $36,000, a nod to Jerome Bettis’ iconic No. 36 jersey. The check will be presented at 84 Lumber’s Andersen Window & Door showroom in Mt. Lebanon, Pennsylvania, by the former Steelers player, who serves on the Board of Directors for the foundation.
BCRF’s mission is to prevent and cure breast cancer by advancing the world’s most promising research. BCRF is the highest-rated breast cancer organization in the country, supporting 260 scientists across 16 countries this year.
“This is about delivering hope and making sure people know that they’re not facing this fight alone,” said Smiley.
A $5,000 donation was also made to David’s Dream and Believe Cancer Foundation, a nonprofit that provides hope through financial assistance, wellness resources, and patient support to New Jersey families affected by cancer diagnosis.
84 Lumber is the leading supplier of building materials, manufactured components, and industry-leading services for single and multifamily residences and commercial buildings. The company currently operates 320 facilities in 34 states, which include stores, component manufacturing plants, engineered wood product (EWP) centers and door shops.
To learn more, visit www.84Lumber.com or follow 84 Lumber on Facebook, Instagram or LinkedIn. For career opportunities, visit www.84Lumber.com/careers.
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ABOUT 84 LUMBER
Founded in 1956 and headquartered in Eighty Four, Pennsylvania, 84 Lumber Co. is the nation’s largest privately held supplier of building materials, manufactured components, and industry-leading services for single and multifamily residences and commercial buildings. The company operates 320 facilities, which include stores, component manufacturing plants, custom door shops, and engineered wood product centers in 34 states. 84 Lumber also offers turnkey installation services for a variety of products, including framing, insulation, siding, windows, roofing, decking, and drywall. 84 Lumber, a certified women’s business enterprise owned by Maggie Hardy, has earned widespread recognition for its industry leadership and commitment to excellence. Named one of Newsweek’s Most Trustworthy Companies in America for both 2024 and 2025, 84 Lumber was also honored as one of USA Today’s Top Retailers in 2024. For three consecutive years, 84 Lumber has been honored as one of America's Best Large and Mid-Size Employers by Forbes and has also earned a spot on the list of America’s Top Private Companies from 2019 to 2024. In 2023, the company was also honored with a spot on the Inc. 5000 list of America’s Fastest-Growing Companies. For more information, visit 84lumber.com or join us on Facebook, Instagram or LinkedIn.